Candela - Lifestyle Photo/Video Shoot
The Challenge
Help increase the chances for potential homeowners to choose "Candela" as the master planned community where they want to purchase a home.
The Insight
Participated in an on-site photo/video shoot at Candela to showcase the community’s lifestyle and support marketing efforts aimed at inspiring future homeowners.
The Solution
An upbeat, engaging video was produced to highlight the vibrant summer activities and showcase the lifestyle homeowners enjoy when choosing Candela as their community.
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L&P Marketing
The Highlands - All Trails Lead Home Campaign Email
The Challenge
Creating a new refreshed email for the "All Trails Lead Home" Campaign geared towards helping sway potential homeowners to tour on-site model homes at a master planned community called The Highlands.
The Insight
My responsibilities during this campaign included communicating the clients' deliverables in a clear concise way to our Creative team so they can execute the design to the exact specifications needed.
The Solution
The creative team designed the email to seamlessly incorporate all client-requested elements in a unique, engaging way that effectively conveyed the message to potential homeowners.
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The Highlands - July Porter City Print Ad
The Challenge
Coordinated the deliverables required to design a print ad promoting the grand opening of "Discovery Cove", the brand-new water park amenity located at The Highlands master planned community.
The Insight
In this project, I was responsible for managing publication deadlines for Porter City and ensuring the print ad accurately highlighted all key details requested by the client.
The Solution
Our creative team developed a refreshed print ad design that sparked curiosity about the new 'Discovery Cove' amenity while simultaneously promoting The Highlands community as a whole.
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SIT Civil Capabilities: Movable Bridges & Heavy Structures Blog
The Challenge
Providing insight into SIT's expertise in designing turnkey engineering solutions for their customers.
The Insight
Assisted in researching and writing an informative blog that outlines SIT's moveable bridge project highlight.
The Solution
A comprehensive blog post detailing the project scope/specifications to help outsider customers gain insight into what we have to offer.
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Employee Owned Holdings Inc.
Texas A&M University - Career Fair Resumes
The Challenge
Finding talented Texas A&M University students at the 2024 Fall PAID Career Fair to fill our internship & full-time openings.
The Insight
My responsibilities during the Career Fair included speaking with students, setting up our booth displays & reviewing resumes for potential follow-ups.
The Solution
Our recruiting team was able to connect with over 100 total students which eventually helped fill our priority internship & full-time positions across our umbrella of companies.
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Hydraquip Inc. - "GearTek's C-Series Pump" Product Social Post
The Challenge
Creating a social media post used on LinkedIn, Instagram & Facebook with the goal of increasing our brand awareness on various products.
The Insight
Highlighting the capabilities of the"C-Series Pump" from a vendor called GearTek to post across all our social accounts.
The Solution
A successful social post that generated over 1,000 impressions across our company accounts.
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Hydraquip Inc. - 2024 Crawfish Boil Reel Highlight
The Challenge
Creating an engaging and informative reel to be posted on showcasing our biggest trade show event of the year.
The Insight
Content captured in the reel recap video was used to give potential customers, vendors the opportunity to see what our trade show has to offer.
The Solution
The reel was a huge success with over 2,000 impressions across our umbrella of companies and a significant increase in customer sign ups.
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Sterling McCall - "Generations" TV Spot
The Challenge
Produce a TV spot that appeals toward a multi-aged demographic in an innovative yet direct way.
The Insight
Assisted in cultivating the copy elements as well as production direction for client/customer approval.
The Solution
An informative yet complex TV spot that focuses on vehicle being used by three different generations of the everyday "working man".
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Malone Media Group
Finnegan CJDR - "Summer" Themed TV Script
The Challenge
Write a captivating television script centered around the upcoming "summer" sales event that Finnegan CJDR is pushing throughout the month of July.
The Insight
Producing copy that features the appropriate vehicle offers while still maintaining a playful "summer" undertone throughout the production process.
The Solution
An exciting take on the exclusive "summer sale" enticing yet simplistic enough to understand and act upon.
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The Challenge
Create a Spanish radio script & spot detailing the exclusive limited-time deals at Freedom Chevy.
The Insight
Copy that has appeals toward the hispanic market/Spanish speakers. Centralized in specific vehicle offers but also a fresh new scope on the cliente.
The Solution
A bold new take on what the hispanic population is eager for when hearing a Spanish radio car spot.
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Grubbs Nissan "Halloween" Themed TV Spot
The Challenge
Create a compelling "Halloween" spot that portrays the vehicle offers while still maintaining a "spooky" theme.
The Insight
Assisted in developing the copy elements of the spot. The primary focus was eye catching copy & graphics that appeal to the underlying message of the spot.
The Solution
A fun interactive spot that utilizes various audio & visual elements designed for all viewers.
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Love Advertising
Gallery Furniture Olympic Headliners Commercial
The Challenge
Increase brand awareness of the company while also incorporating the Olympics in a fun, out-of-the-box way that resonates with Gallery's clientele.
The Insight
Helped formulate a series of headliners used in a Gallery Furniture commercial that also plays on humor while also getting the message across clearly.
The Solution
A simplistic yet intricate method of message delivery in relation to playing on furniture vocabulary and connecting it with the upcoming Olympic games.
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ASHLAR DEVELOPMENT EMAIL
The Challenge
Introduce a fun, interactive new development site to a skeptical audience that’s been receiving the same boring email thread for the past few years.
The Insight
Why do people move in the first place? Sure, they want a new life, meet new people, raise the kids, and even let their outdoor skills shine, but there’s something more, too. We found that many people choose to live in places that has a "CALL TO THE WILD" simply because they’re not stuck the mundane life of suburbia.
The Solution
Messaging that draws a line in the sand. You either move to a new exciting neighborhood - and the outdoor adventures must reflect that.
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JOHN MOORE REPIPE EMAIL
The Challenge
Increase engagement among a target audience that’s skeptical of in-home repairs yet complacent with their current pipe structure. Many individuals are not willing to make sure important features such as pipes are up-to-date and ready for the next winter storm.
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The Insight
Whether it's self-doubt, fear of change, or fear of wasting time and money, the real problem we must solve is doubt. Let's stop the stigma and make it a habit to get regular checkups to help protect your home from costly pipe bursts and longterm damage.
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The Solution
A no-BS campaign that challenges the John Moore clientele to swap excuses for action. Make the right choice and make the call to schedule an appointment with John Moore!
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ST. CHRISTOPHERS TRUCKING PRINT AD
The Challenge
Create a banner advertisement that thanks truckers for everything they do. Additionally, the messaging must be engaging but also genuine.
The Insight
With all the covid related challenges in today's world it is important not to forget one of the most detrimental pieces of Americas economy; our dedicated truckers.
The Solution
A simplistic yet innovative method of message delivery in relation to thanking truckers by using real quotes pulled from online testimonials.
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Perry's Steakhouse Website Update
The Challenge
Updating the new restaurant locations of Perry's Steakhouse while using descriptive imagery of the food and restaurant atmosphere.
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The Insight
With the pandemic forcing the service industry to get creative in their marketing efforts, it is paramount that Perry's Steakhouse adds enticing elements to their website to turn online visitors into mouthwatering restaurant goers.
The Solution
Messaging adjusted to an elevated language to match the elevated restaurant service & food that Perry's Steakhouse provides to their clientele.
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Joe's Crab Shack Shark Week Social Media Post
The Challenge
Creatively inform Shark Week viewers of the Joe's Crab Shack "Feed the Frenzy" campaign that was recently launched to help increase restaurant foot traffic.
The Insight
There is a plethora of avenues one can take when marketing through one of the most well-known television events of the year. Specifically, using the opportunity to create merchandise & adjust the menu with shark related content could in-turn boost popularity among the devoted fan base.
The Solution
Construct a social media post designed to play on the Shark Week fandom such as incorporating shark attack inspired drinks, merchandise & food options.
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